Professional Copywriting Work

As an Associate Copywriter over the past two years for a global IT services company, I've gained extensive and unique B2B and B2C experience. Some of my biggest accomplishments include researching and writing thought leadership articles, as well as developing video scripts for content shared with our clients.

Shell Oil: Thought Leadership Article

The idea behind developing thought leadership articles was to position Tata Consultancy Services (TCS) as an industry leader and knowledgeable partner in many different fields. We share the articles with clients and potential clients to help gain their business. Here is one I wrote titled “From Trash to Gas” that was shared with those in the energy industry. I conducted hours of research and many drafts to get this article to it’s final form, and I am quite happy with the end result!

Tata Consultancy Services: XTG Healthcare Difference Video

This video was made to showcase the work TCS has done for our clients to be sent to potential clients. I wrote the script, and the approach I took was highlighting the human connections our work fosters, as well as the future-facing techniques we employ.

Johnson & Johnson: Video Script

Several videos TCS developed would highlight a technology TCS believed could help create growth for our clients, that we would then send to our clients. The script I have here was about persuading our healthcare client Johnson & Johnson to adopt Microsoft HoloLens technology with the help of TCS. My goal was to be persuasive and informative, and I believe I struck that balance.

Copywriting Internship Work